A/B vs. Multivariate Testing: Which One Is Better?
Posted by Julia Cardis, Senior Manager, Conversion Optimization When it comes to testing, which method is better: A/B or Multivariate? The optimizer in me wants to answer: “I don’t care—just test!”...
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How to Create SEO-Friendly Test Pages
Posted by Sam Battin, Senior Natural Search Specialist Performics offers advice on multivariate and A/B testing of Web pages to improve conversions and sales while maintaining your SEO edge Testing Web...
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